LOOKING GOOD SHOULDN’T COST THE EARTH
With only 10 years left to solve the climate crisis, and fashion playing its part as one of the world’s most polluting industries, the model must change. Our answer is the circular economy. The circular economy works to keep resources in use for as long as possible, extracting the maximum value from products, then recovering and regenerating at the end of each service life. By choosing to buy better and rent more, we can have all the benefits of fashion, without adding to the pile.
is where the fashion industry is ranked in terms of its negative environmental impact - just below housing, transport, and food (WRAP, 2017)
It is estimated that more than 50% of the fast fashion produced is disposed of in under 1 year (Ellen MacArthur Foundation, 2018)
0 - 30%
Extending the life of clothes by an extra nine months reduces carbon, water, and waste footprints by around 20-30% each. (Global Fashion Agenda, 2017)
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